Nowadays, jewelry design is moving in the direction of fashion and individualization. As an emerging creative cultural symbol, ancient porcelain is applied to body decoration. We need to integrate modern design concepts and cultural elements into the overall design of jewelry and its fashionable packaging, to change the misunderstanding that jewelry is traditional purely decorative accessory accessories, and dig into it. Advantages in materials, culture, environmental protection, fashion, etc., create a modern jewelry cultural element art system, strengthen brand design innovation, and constantly seek the connotation of the overall design of ancient porcelain jewelry in the design, and practice the brand image enhancement and its fashionable packaging Innovative development design concept.
As a hand-made technique with distinctive artistic characteristics, ancient porcelain jewelry has very obvious artistic characteristics. It has rich modeling, distinctive theme style, profound cultural bearing, strong modern fashion, and it is even called "moving sculpture". , "Wearable History". Designers must conform to the individual needs of consumers. From the appearance design of ancient porcelain jewelry to the development of product connotation, they must deeply dig into the cultural connotation, artistic aesthetics and fashion elements behind the jewelry, and pay attention to product culture, fashion and artistic personality. Highlight. In addition, ancient porcelain jewelry also needs to show a certain degree of artistry in spatial modeling. Blocks, planes, curved surfaces, etc. can be scientifically combined, and design methods such as three-dimensional configuration, natural deformation, and structural packaging can be used to make ancient porcelain The beauty of jewelry is maximized, so that the artistry of ancient porcelain jewelry can be reflected, and it can also become a reason for consumers to choose.
The unique properties of ancient porcelain jewelry using porcelain as the medium have unique material advantages unmatched by other materials. Such as artistic variability, permanence, environmental protection, health care and so on. But it has its material limitations, such as fragility. This requires strengthening the technological innovation of materials for products, too thin or too large may be fragile. Strengthening technological innovation, carrying out overall modeling design, and the combination of integrated ceramic materials and other materials are the key to solving the problem of product fragile quality. Through the comprehensive treatment with other materials, the creation of new visual art effects can be carried out, and the innovative conversion of the product process can be completed ingeniously. In the selection of overall packaging materials, new comprehensive packaging materials that are artistic, beautiful, economical, environmentally friendly, and safe and high-tech are often used.
It is necessary to conform to the consumption trend of the times and create a branding market development strategy for ancient porcelain jewelry. It is necessary to establish a product brand marketing strategy, focus on the construction of product brand image, develop regional characteristic cultural elements, increase the added value of product culture, and develop and expand a complete product industrial chain integrating product design, processing, packaging, experience, and marketing. It is necessary to actively innovate the structure, form, visual effects and overall design considerations of cultural promotion of fashionable and trendy products, and make breakthroughs in brand packaging creativity for the overall product packaging shape, color, material, decoration, and LOGO visual image. By improving the overall design and fashionable packaging of the products, it will finally achieve the effect of strengthening the market share of the branded products of ancient porcelain new products. It is recommended that more consideration should be given to the economical and environmentally friendly, artistically interesting, technologically modern, and experience interactive type of modern comprehensive ancient porcelain jewelry fashion modern packaging design.
