Since the reform and opening up, China’s economy has continued to develop and improve. The majority of consumers have become more mature and rational. The market gradually shows the characteristics of the “buyer's market”. This not only increases the difficulty of product marketing, but also makes packaging design The unprecedented challenge of money drives the packaging of products to capture the public's consumer psychology and move toward a more scientific and higher-level direction. The design of packaging boxes has developed rapidly in recent years, but how to further develop to adapt to the ever-changing market demand is the most important issue in the current development of the packaging box design industry. In the end, how can we grasp the trend of future packaging box design development? Innovations in packaging materials are as follows: used for heat insulation, shockproof, impact and perishable pulp molding packaging materials; in the design to reduce the late difficult to decompose materials for packaging, try to use light weight, small size, Easy to crush or flatten, easy to separate materials.

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