The core of gift box packaging is creativity, and the creative positioning strategy occupies an important position in the entire operation process of packaging design. The creative component of packaging design is mainly reflected in the design strategic creativity. The so-called creativity, its basic meaning refers to creative ideas, a good idea, something that others have never experienced. Of course, some of the creative ideas of gift boxes are not just imaginary. You need to carry out some commercial design ideas based on the packaged goods. Gift box packaging performance strategy Product performance differentiation strategy, that is, to find the uniqueness of similar products as a creative design.