Color matching in beauty box packaging design plays an important role in determining consumers' first impression of a brand or product. Color plays an important role in the packaging of beauty boxes, which can determine the mood of consumers and affect their behavior.

With the recent promotion of environmental protection packaging, many enterprises will use recyclable packaging materials to reflect this through the color collocation of beauty box packaging and the design of product packaging box.

Color can make product packaging famous in many packaging designs, so it is important to understand how color and consumer psychology are intertwined in brand promotion.