Attractive food packaging is a powerful persuasive force for consumers, which will not only bring profits to enterprises, but also bring achievements to designers, and at the same time bring convenience to consumers. How to design attractive food packaging is the key to product sales.

1. Grasp the packaging tone
    The tonality comes from the art of music, and generally refers to the positioning of the style in the packaging. For different foods, the packaging styles are quite different. Some are subtle, some are luxurious, and some are concise. Designers cannot locate the quality of food packaging according to their own preferences. They can only be inclusive. Under the premise, it releases personality and charm, combines product characteristics, market positioning, and consumer psychology to set an overall style.

2. Aesthetic view
    The color, graphics and text in the packaging design show the charm. These elements are the embodiment of the charm value of the packaging and are an indispensable part. Packaging is visual and colorful. Color conveys charm while shaping the temperament of food packaging. For food, bright and rich colors are generally used, mainly warm colors, highlighting the freshness, nutrition and taste of food.

   In terms of graphics, text and other elements, it is necessary to accurately reflect product information, grasp the inherent characteristics of food, study the aesthetic psychological needs of different consumers, grasp the design rules of form beauty, color and form unified artistic conception and color harmony, and convey the charm of packaging. Packaging design can only infect consumers and defeat market competitors if it has a brand-new perspective and expressiveness, strives to highlight its image, and truly takes people as the center to design.

3. Material beauty and craftsmanship
    After the designer determines the tonality of the food, he must skillfully match the material and craftsmanship with the characteristics of the food; the selection of materials must not only correspond to the product form, color, etc., but also pay attention to the consumer experience.
    The packaging material itself has different textures and textures, and contains a certain visual charm, so as to meet the needs of different consumers. It should also fully study its performance, considering the color, transparency, surface gloss, adaptability of printing and other aspects of the material, so as to effectively show the beauty of packaging materials when creating packaging charm.
     The new packaging technology will bring more technical imagination to consumers, which is manifested in letting them associate the smell, ingredients, and nutritional value of food, giving them a variety of aesthetic experiences.

4. Extend the packaging value
    The design requirements of food packaging are developing in the direction of humanization. Give more value to simple packaging, and use design thinking flexibly to use packaging at multiple levels, which not only enhances the added value of packaging, but also conforms to the development concept of green and environmental protection, and truly achieves "one thing with multiple uses".
    In this link, designers give consumers a direct design experience, and consumers enjoy the convenience of design. After the product is eaten, the packaging of the food can be placed in a specific environment as a decorative furnishing to beautify the living environment. Users can carefully sample the charm of the packaging, thereby obtaining unexpected spiritual enjoyment.

5. Create a charming display
    The creation of the charm of food packaging not only exists independently in the individual, but is also produced by the interaction between the consumer and the packaging in a specific environment. Packaging display can use the display platform's lighting, sales space, color matching, series of graphic backgrounds and other means to create a charming sales scene with food packaging.
    This not only creates a good sensory atmosphere, establishes emotional communication between products and consumers, and forms a good consumption experience, but also improves the high-end image of food, promotes product trust, establishes a good brand image, and mobilizes the enthusiasm for purchase.

6. Deliver brand charm
    Packaging design must not only have an ideal appearance image, but also fully build a brand image and convey the charm of food brand culture to consumers. Brand culture is a bridge between products and consumers. Packaging is the primary link for consumers to face products. Packaging image directly becomes product image.
   Packaging design needs to be familiar with consumer psychology on the basis of understanding consumer lifestyles, create a distinctive brand image, and build a unique brand cultural charm, so that the new packaging image can meet the taste of consumers and be favored by specific consumers.