The packaging of PVC plastic boxes has the function of protecting and transmitting product information and corporate culture to consumers. PVC plastic box packaging can be said to be an important transfer method in which companies and consumers have the closest relationship and relatively low cost, and convey the value of brands and products so as to increase sales capacity. When customers select products, they will firstly observe whether the packaging meets their own aesthetic concept, and then pick their own products from different shelves. This is accomplished by the plastic box packaging through other potential factors of product delivery.

 Good PVC plastic box packaging design can not only convey the value of the brand and product selling point, but also guide consumers through the packaging pattern to purchase the product, enhance the core value of the product, when the customer purchases, not only allows customers to understand the product's The actual use, and the information conveyed by the packaging design bring him more unexpected visual effects.

When we combine the concept design of the PVC plastic box plant to extract the packaging from the product characteristics, some products will compete with the same category of products and will appear homogenous, and the product will have some disadvantages to a certain extent. Therefore, in order to find the characteristics of the product in view of this situation, from the perspective of consumer demand combined with its characteristics and refined, through the packaging of graphic design, visual effects of product packaging and consumers, so that consumers understand the product in a short time Features, and based on the different needs of the consumer motivation, using exaggerated techniques to express product features.

Whether it is from the PVC plastic box or the product itself to find the characteristics, packaging design does not only stay in the appearance of the product, is the need for designers to combine product characteristics and apply it to the packaging design, in order to meet consumer purchasing needs. The function of packaging design translates into selling points and enhances the value of products.