Hain Celestial Group Inc. has launched a new packaging design for TERRA root vegetables fries by brand distributor TERRA CBX. The new packaging differs from the classic black packaging in that it features a vivid picture of the food on the top of the package and a graphic at the bottom of the package to indicate the root vegetables contained in the chips.
      Sam Garfinkel, brand manager for TERRA chips, said, "The root vegetables in TERRA set it apart from other potato chips. Our packaging makes these chips look even better in the bag, giving consumers a unique taste experience."

      At the beginning of the New Year, TERRA launched two new flavors: Tropical Blend and Exotic Potato Blend. TERRA Tropical Blend has sweet coconut, taro, and sweet potato yams in Caribbean flavor. And TERRA Exotic Potato Blend contains delicious sweet potatoes, golden potatoes and blue potatoes, etc., with a distinctive flavor.