Packaging design is simplified in order to obtain a clear, exaggerated to obtain a prominent, these two seem to be different, in fact, there is one thing in common, that is to make some changes to the theme image. In particular, the packaging of exaggerated tactics is designed. Although the theme image is unreasonable, it is reasonable. This method is very popular with consumers and is the most attractive design technique for consumers. How can we achieve science and economy when we design the products, structure and decoration? The first point is packaging modeling design, to fully use aesthetic principles, through the change of form, color and other factors, packaging function and beautiful appearance of packaging container modeling, through the visual form of expression, accurately communicated to consumers.