The potential hazards of plastics are understood by more and more consumers. Consumers have put forward higher requirements on the social responsibility of brand owners. The transformation of consumers is greater than the government's promotion.

The European Union issued a plastic limit directive in 2015. The goal is that by the end of 2019, people in EU countries will consume no more than 90 plastic bags per person per year, and by 2025, this number will be reduced to 40. After the directive was issued, all member states have embarked on the "road of plastic restriction." In 2018, the European Parliament passed a decree on the control of plastic waste. According to the decree, from 2021, the EU will completely prohibit member states from using 10 kinds of disposable plastic products such as drinking straws, tableware and cotton swabs. These products will be replaced by paper, straw or reusable hard plastics. Plastic bottles will be collected separately according to the existing recycling model; by 2025, the recycling rate of single-use plastic bottles in member states is required to reach 90%. At the same time, the bill also requires manufacturers to take more responsibility for their plastic products and packaging.

France: From January 1, 2020, France bans the sale of certain disposable plastic products, including disposable cotton swabs, disposable cups and plates and other plastic products. School cafeterias also ban the use of purified water in plastic bottles. The manager of the "French Zero Waste" organization stated that the French authorities will gradually strengthen the "plastic ban" in the next few years, and plan to ban the sale of drinking water in plastic cups, plastic drinking straws and stirring rods, and styrofoam lunch boxes in 2021. Plastic packaging of fruits and vegetables will also be banned; in 2022, the catering industry, including fast food chains, will be prohibited from providing disposable tableware to dinning customers. The ultimate goal is to reduce the use rate of disposable plastic products to zero by 2040.

Germany: As early as 2016, the German government reached an agreement with relevant companies to impose a tax on disposable plastic bags. That is, stores no longer provide plastic bags free of charge, and customers need to pay a certain fee to use plastic bags. Since the implementation of this policy, the per capita consumption of plastic bags in Germany has dropped from 68 in 2015 to 24 in 2018, and the national consumption of plastic bags has dropped by 64%. In September 2019, the German government stated that it plans to increase “plastic restrictions” and is preparing to pass legislation to prohibit the sale of lightweight plastic bags at supermarket checkout counters.