1. Brand image and product positioning
Before the new products are launched into the market, manufacturers need to analyze the positioning of the products, think about the choice of the products covered by the products, make a summary investigation on the similar products in the market in advance, and put the sales effect of the test packaging. Serialized production improves the “survival rate” of products in the market, and timely adjusts the sales plan to upgrade or innovate transparent PVC box packaging.
2. Find a suitable consumer group
Think about which core consumer group the product is suitable for, and make hypothetical consumer groups based on the aesthetic and purchasing power of the product. The goal is to create excellent product packaging for consumers and make reasonable decisions based on past consumers' purchasing habits. Calculate, so as to strive for the shortest time before the product to find out the advantages and disadvantages to be improved, and then upgrade the basic packaging.
3. Study the same category of products and win the game
From the market, select two or three brands of transparent PVC boxes of the same category and the same grade, and look for product packaging with similar value positioning. If the target consumers are buyers of multiple brand products at the same time, they can The advantages of the intersection are chosen for their own use and learn from each other. Studying their packaging design, building and strengthening their own brand image on the packaging, in addition, color, font, pattern, shape is also worth learning.
4, find a design style that suits you
Given the unique charm value of transparent PVC box packaging, the packaging's shape and pattern design can be said to be an important factor in determining whether this product is sold successfully. Without the style of design, the entire product will be deadlocked, so the packaging style must meet the market requirements. It's not a decision made by the designer alone. It can be more effective with timely advice from customers.
5, calculate the cost, customize the product with large quantity and excellent quality for customers
The products customized with the new environmentally-friendly materials are exchanged by the company's designers and customers, and the customers are given better product packaging at a low price. At the beginning of the customer's confirmation of the order and free proofing design for the customer, each step is Customer requirements for the general direction, excellence.
After the production of the product sample is completed, the production personnel need to simulate the shelf placement of the transparent PVC packaging box. By looking at the near view, the product packaging can occupy a conspicuous position on the shelf, and then see if the packaging brand name is obvious, the grade of the packaging material and The quality can meet the market requirements, pay attention to whether there is deviation in the details.