With the development of modern society, packaging is only the "coat" of cosmetics. The design of these "coats" can attract the attention of some female consumers. The cosmetics market is a consumer market full of great potential. Who can stand out in the competition of many brands, who has unlimited business opportunities and profits. At present, modern cosmetics packaging is the first pass to attract the attention of female consumers, and color is the key to this pass. Therefore, we should make full use of the associative features of color in cosmetic packaging boxes to stimulate the good imagination of female consumers