1. Packaging design is first and foremost a team work

Today's packaging design pays more attention to the market strategy itself, which is a highly intelligent integrated service work. It is not a separate operation, but the result of the participation of more departments and the integration of other departments. The businessman is more like a partner. A packaging design project needs more than one person to complete. It needs to communicate with the business, communicate, and need to work closely together. Cooperate with the person in charge of sales. For major projects, it should include market researchers, consultants, and other professionals. In short, good design is the best embodiment of teamwork. The closer the cooperation, the better the product market, and the more outstanding the sales performance.

2, packaging design is the art of precise positioning

For packaging design, the direction of the design is more important than anything else. Customers ask for a design, usually for a variety of reasons. Sometimes a new product will be introduced, sometimes to replace the original product improvement, no matter what the design motivation is, it is essential to fully understand the needs of the consumer, which requires the project design team to have a certain market The understanding, for example: customers to launch new products, research, its target market, how to formulate corresponding design plans, target consumers; if it is a substitute for new products, its original brand packaging needs to be inherited; product design is In order to develop a new market, in order to reverse the situation and the continuous decline in sales volume, how to sell products, what are the advantages and disadvantages, what advantages need to be learned and improved in the current design. In short, the more accurate the customer situation, the more precise the practice positioning, and the better the final design.

3. Packaging design is based on market conditions

“Beauty” is not the only criterion for measuring a good packaging. The quality of the material is not sure of the taste of the design. The gorgeous outerwear is wrapped in some unsuitable goods. The value of the unknown packaging is often not recognized by consumers. At the same time, high-quality products, the inferior packaging market may not achieve the desired results. It is an excellent packaging design to formulate sales target packaging only according to different stages, different locations, different ages and levels of consumption. Therefore, the packaging should be evaluated objectively. The suitability of its products should be based on the suitability of its products, and market position should not be entirely determined by the individual's aesthetic taste.

4, packaging design should have unique characteristics to better meet the needs of consumers

In addition to its indispensable promotion function, packaging design demonstrates its own characteristics, and in the field that modern packaging design must involve, different consumers have different personalities, and the target personality color packaging is easier to meet the needs of consumers. It is easy to communicate and interact with consumers. This is also an important issue that cannot be ignored in modern packaging design.

5. Packaging design is more and more like social science. It is a combination of rationality and sensibility.

Due to the continuous development of domestic packaging design, it is unlikely that a person or his subjective consciousness will produce a good packaging design.

Real-world designers tend to fall into a state of self-feeling and difficulty in self-extraction. The essence and consumer belief are: their products are very good, they all want to behave, there is no substantive difference. Through the precise positioning of the target market and the competition between the products, its precise positioning, the form, color, packaging status, shelf display, promotion and publicity of the packaging itself, rational identification and positioning, the market is relatively easy to achieve our goals.

6. Packaging design is an integrated design with strategic characteristics.

In the publicity environment related to packaging design, packaging design is not independent. As the basis of the product itself, the product itself is packaged as the center, coupled with corresponding advertisements and various promotional methods, in order to achieve image consistency, it is important. Effect. For the packaging design, it also needs to reflect the entire project plan, the ultimate purpose of the advertising product, packaging terminology, the slogan of the big promotion, consistent with the product promotion strategy of the merchant.

7. Packaging design must be carried out quickly in the exchange of information, and its expression must have good uniqueness.

There are too many themes to show, which weakens the appeal of the package itself. When you look for a wide variety of goods, your eyes stay on each product for a short time. Therefore, the packaging design must be directly clear in the information transmission. It is best to be unique and intuitive. With clear features, customers can see the goods at a glance. This requires designers to have the basic skills of graphic design - the use of design and color, grasp the correct rhythm, material selection or product display, with a detailed understanding and grasp, and strive to make each design economical and practical.

8. Packaging design is constantly reviewing and perfecting development and maturity

Product packaging design is often not a single-stage design, many of which require long-term development and improvement to mature. Therefore, relevant personnel should constantly review their performance in the market, reposition, constantly compare and adjust, making it a mature and stable commodity. Therefore, good packaging design is a long-term maintenance and maintenance work.