Packaging design is an important part of human cultural activities, which reflects the creative behavior of human mind.In the process of the practice of the development of Chinese modern packaging design, especially in the multicultural context information age to surround close under the influence of packaging design in our country, and adhere to the culture of packaging design, mining, sorting good rich cultural connotation in Chinese packaging design, the traditional culture essence with the organic combination of contemporary design elements are particularly important.To understand the cultural characteristics of packaging design, we will discuss from the following four aspects according to the methods of studying material culture and the characteristics of packaging design in cultural anthropology.