According to foreign media reports, Coca-Cola will launch an unlabeled PET bottle named "Coca-ColaContour Label Free" for the first time in South Korea. This move is consistent with the request of the South Korean central government to improve the recyclability of plastic bottles by eliminating labels on plastic bottles.

Previously, Coca-Cola had launched unlabeled packaging in South Korea through its soda brand Seagram’s, bottled water brands PyeongchangSoo and Vio Soonsoo, and beverage brand Toreta.

"We want to do more than just remove the label, so we combine convenience and environmental sustainability with brand personality to differentiate our products." said Jung-Hyun Kim, head of Coca-Cola's Japan and South Korea region. Coca-Cola is also looking for whether it can change consumers’ preference for unlabeled products and "strengthen their love for the Coca-Cola brand."

According to data from Innova Market Insights, 66% of global consumers believe that industry, government and waste management companies need to cooperate to improve the recyclability of packaging. Korean consumers have high interest and demand for unlabeled products.

It is understood that Coca-Cola Contour Label Free is exclusively sold through online channels, and product-related information is listed on the secondary packaging. This product is available in original Coca-Cola and Zero Coca-Cola, the difference is the color of the bottle cap.

"Many local manufacturers are considering how to maintain the brand identity of the product after removing the label. This is a huge challenge. However, Coca-Cola Contour Label Free is version 2.0 of the label-free product. Even if there is no label, it will emphasize the brand identity. Identity. The iconic contour shape helps consumers easily recognize the Coca-Cola brand."

Innova Market Insights shows that 57% of global consumers agree that a familiar brand has changed the packaging design and attracted their attention.

Since this new bottle has only been officially launched recently, it is "difficult" to calculate the exact amount of plastic reduction after the label is removed.

"However, it is obvious that the recyclability of the product has been improved, because PET bottles are best recycled without labeling. The new design also does not require consumers to take any additional actions to make it more recyclable. "

Creating and recycling high-quality recyclable PET bottles is an important agenda for Coca-Cola, and Coca-Cola has been named the world's number one polluter for the fourth consecutive year.

In fact, as early as April last year, Coca-Cola launched a 100% unlabeled recycling bottle for its drinking water brand I LOHAS in the Japanese market to reduce waste and pollution.

In 2018, Coca-Cola announced a global strategy for sustainable packaging. It put forward the goal of "100% packaging recycling and reuse by 2030", and called it the global vision of "creating a world without waste". The goal is 2030 Achieve 100% equal recycling and reuse of all beverage packaging every year.

The launch of Coca-Cola's unlabeled PET bottles this time is obviously to further realize the unity of packaging materials and avoid increasing the difficulty of recycling PET bottles due to the difference between the label material and the bottle material.