As one of the concurrent activities of "CHINAPLAS", "Design x Innovation" has always attracted people who are engaged in product design, engineering or R&D with its colorful and splendid posture since its first event in 2015. "Design x Innovation" is part of the promotion of creative design at the Machinery and Materials Exhibition, which witnesses the growing importance of product design in the end-application industry. The event aims to promote cross-border exchanges and cooperation between the plastics and design industries, and to learn about the latest plastics technology and development.
The "Fourteenth Five-Year Plan for Shanghai's National Economic and Social Development and Outline of Vision for 2035" released earlier listed the "fashionable and high-end modern consumer goods industry" as one of the six key industrial clusters in Shanghai for the first time. It is required to build Shanghai into a city with a wide range of international fashion brands. Coming to the seventh session, "Design x Innovation" will return to Shanghai again, with the theme of "building" a brand, and will be fully supported by Japan Industrial Design Association, Taiwan Design Institute and Shanghai Industrial Design Association, and will strive to create a design forum. A seasoned designer in the field of industrial design, will deconstruct how to create a customer-satisfying product and build it into a great brand. The forum invited well-known brand designers from China, Japan and Taiwan to talk about how plastic technology can achieve product innovation and breakthroughs in sustainable development, cross-border innovation, CMF trends, fashion trends and personalized customization.
This year's "Design Forum" will be held in two sessions:
On the afternoon of the second day of the exhibition (April 26), the guest host will lead the following speakers to further discuss CMF trends and product commercialization design.
Over the past five years, Covestro (Shanghai) Investment Co., Ltd., an authority on colors, materials and applications, will be joined by Ms. Shi Wei, business development manager of the Global Color and Design (CMF) Department of its Engineering Plastics Division. Shanghai Runmi 90Fen Design Partner, Associate Professor Yang Jidong, School of Creativity and Art, ShanghaiTech University, talked about "Blooming CMF Flowers - Exploration Beyond Aesthetics and Trends". Through the case, the brand side talked about how to work with the material supplier Covestro to implement CMF from an aesthetic trend to a mass production solution and a digital platform. Let's discuss the capabilities we need to have in the post-CMF era and their business value.
Mr. Zhang Hanning, the chairman of CIDA, founded "Juhe Creative" in 2002. He has long been concerned about the development of traditional industries in Taiwan and the transformation of the industry. He has used the power of design to help Taiwan's industries introduce innovative thinking. So far, he has provided brands for hundreds of traditional industries in Taiwan. Establish design and development services for planning and innovative products, and assist the industry to win IF, Red Dot Design Awards, and Golden Dot Design Awards. Based on his experience in the research on the positioning and strategy of urban cultural and creative industry in recent years, and the integration of cultural and creative spirit and urban marketing, he will share the essential cases and experience of "design and application of sustainable materials" online.
Shanghai Langjian Industrial Design Co., Ltd., which has won domestic and foreign design awards for more than 20 years, is also a speaker on the day. Good product design can not only combine outstanding product functions with a beautiful emotional experience, but also take into account sustainable development. Let Langjian's first-class product ideas inspire your design inspiration, build a successful brand, and consumers will have desire, demand and dependence on your company's products, and improve their lives.
On the morning of the third day of the exhibition (April 27), industry insiders will have the opportunity to discuss the most prosperous topic in the industry: sustainable product design and cross-border innovation. This year, it is a great honor to invite two Japanese design giants to share online.
Mr. Daisuke Ishii, head of Sony Group's Creative Center, joined Sony in 1992 and has experience in EU design offices. He has led the design team responsible for artificial intelligence robots, such as "aibo" entertainment robot, VISION-S prototype car and robot unmanned New business development projects such as the aircraft project "Airpeak". Mr. Ishii has also served on the 2016/2021 iF Awards Jury and the 2019 DFA Awards. This time, he will take "Multi-species-Symbiosis Design" as the topic of this speech, discussing the diversity of different species and triggering associations related to design.
Mr. Eisuke Tatokawa, the representative of NOSIGNER and the chairman of Japan Industrial Design Association, is another Japanese speaker at this forum. He has won more than 100 awards around the world and is a judge in different design competitions. He advocates "evolutionary thinking" to tell the nature of creativity from the natural phenomena of biological evolution, and continues to work on the dissemination of creative education. The topic of this sharing is: Evolutionary Thinking - Learning Sustainable Innovation from Nature.
Another important speaker was Mr. Gao Yuechang, General Manager of the Innovation Center of Aurora (China) Co., Ltd. He believes that facing the uncertain era of VUCA, we should gain insight into user needs from the theoretical perspective of design thinking, propose flexible office solutions across industries, technologies, and teams, create more handy and good designs, and empower a better office life. If you want to know what tricks he has in providing successful solutions for customers, you can't miss his speech on "Good Design, New Trends in Office Cross-border".
Nearly 400 people participated in the last design forum, including GAC, Logitech, Panasonic, Gree, Midea, Hisense, Op, Nubia, VTech, Compal, Goertek, Meichuangyi Medical, Weili Medical, Beiqin, Dao Packaging, Anta, Yuanqi Forest, Aerospace 165, KTC Technology, Zhuolineng and other well-known brands and enterprises, as well as famous overseas designers. "Design x Innovation" is an excellent platform to connect the plastics and design industries, establish business cooperation and exchange.
