Chinese painting elements are the most culturally meaningful expression of visual beauty in modern packaging design and printing. It is the most important link in the process of custom packaging design. It is not only an aesthetic issue, but also the concept and appearance of the design in the entire consumer environment.

1. The application of Chinese painting elements in illustration packaging

       Applying Chinese painting elements to illustration packaging design is a popular modern design style, and it is also the best way for businesses to interpret packaging personality and taste, using bright green landscapes and expressing strong individual characteristics. The painting skills inheritance of the elements of green and green landscape Chinese painting, such as Professor Lin Rongsheng, a doctoral tutor at Fujian Normal University, has made breakthroughs in techniques on the basis of intensive research on the previous generations. The processing is geometric modeling, with vertical and horizontal straight and arc lines, which are concise and interesting. In terms of color, he himself once expressed his love for the cyan and green in the Dunhuang murals. They are calm, calm, and have a jade-like brilliance, which is eye-catching and joyful. Therefore, in order to express the ancient artistic conception, the colors of his works often put ocher as the background color on the screen, and the works created are expressed with vigorous green stone and stone green.
2. The application of Chinese painting elements in logo design

       The traditional Chinese painting elements of the green landscape have also been widely used by modern companies and enterprises. Located in the Xiangshan campus of the China Academy of Art, the "Shui'an Shanju" is the first Chinese Academy of Art to win the Pritzker Prize of the "Nobel Prize in Architecture". The work, this is the largest rammed earth building in China, and its brand logo design is based on the original image of the green landscape. The material is the three peaks in the masterpiece "A Thousand Miles of Rivers and Mountains", a masterpiece of the turquoise landscape. The horizontal strokes in the Chinese characters are subtly integrated into them, and the texture of the mountains and rocks are used to replace the turquoise of the original picture. In order to adapt to the architectural style, the logo has also been refined and processed into low brightness and low purity. The gentle and elegant colors have aroused people's reveries about green landscape works due to the highly recognizable modeling symbols. In visual activities, viewing activities are the interaction between the nature of the external objective things themselves and the nature of the viewing subject. Its creativity originates from the visual perception of art and is accompanied by the thinking activities of the human mind. Therefore, in the logo design Although there is no turquoise, the creativity of the refined shapes has been reflected in the grasp of the visual objects, which will trigger the audience with appreciation experience to understand the history and aesthetics behind the graphics.

3. Application of Chinese painting elements in product packaging
       The traditional Chinese painting of green landscape is also used in product packaging design. Good design will not passively wait for discovery, it needs to actively involve consumers and create, and smoothly complete the process of product information transmission. The eye's active attack on the design object includes the color, shape, material, touch, taste and other aspects of the packaged goods. These additional aesthetic experiences, together with the product's own functions, constitute the product's cultural and communicative nature. The Chengdu printing plant takes the packaging of the Dragon Boat Festival Zongzi as an example. Zongzi is a special food for the Dragon Boat Festival in the traditional Chinese festival. In order to awaken customers’ memories and feelings of Chinese culture from the depths of the spirit, the packaging adopts the common colors of green landscape as the main color of the package. , The bronzing text is the original color display of the green landscape and the golden green, and the font of the cuanbao inscription is ancient and heavy. The packaging of zongzi food conveys the form of Chinese philosophy and aesthetics from the shape, color, font, and color as a whole. The various design elements integrate seasonality, phenology, human feelings, and world affairs, accompanied by the same rhythm and rhythm, which satisfies people’s concerns. The nostalgia of traditional festivals and traditional culture conveys the long history and the sense of fashion and health.