Before consumers make purchase decisions, packaging is the last link between consumers and brands. Therefore, the design of the packaging front end (main display surface) shows the contents and effects, and has irreplaceable marketing and promotion functions. Professional packaging designers can effectively combine brand promotion, marketing promotion and products, and even achieve more functions. The following points can effectively illustrate:

Explore the competitive environment

Before we start designing, we must first understand how the products are ranked in the market, and then enter the market for research. The purpose of exploring the competitive environment is to use similar product differentiation strategies to promote the promotion of brands and products, giving consumers a choice of this product. The reason.

Create a hierarchy

The organization of information is a key factor in positive design. In a broad sense, the information level can be divided into the following categories: brand, product, variety and interest. In packaging design, analyze the products you want to convey, and according to their importance, establish an orderly hierarchy and consistent information so that we can allow consumers to quickly find the products you want in many products. In order to achieve a satisfactory consumer experience.

Create the focus of design elements

Whether a brand has enough personality to gain a foothold in the market? Not necessarily! Because you also need designers to determine the most important information that the product needs to convey, and highlight the main features of the product's features are placed in the most prominent position on the front. If the brand of the product is the focus of design, consider adding brand features to the brand logo. You can use shapes, colors, illustrations and photos to reinforce the brand's focus. The most important thing is to let the consumer quickly find the product at the next shopping.

The simplest rule

Less is more, this is a kind of design wisdom. Language and visual effects should be kept simple to ensure that the main visual cues of the package are understood and accepted by the public. In general, the description of two or more of the above will have the opposite effect. The advantage of excessive information description will weaken the core brand, causing consumers to lose interest in the product during the process of choosing to purchase the product. Remember, most of the packaging adds more information on the side, and when the shopper wants to know more about the product information, he needs to take full advantage of the location of the package, and the design needs more care. If you can't use this package to display rich product information, you can also consider adding a tag to let consumers know more about the brand.

Use visual effects to communicate value

It has always been wise to display internal products by placing a transparent window on the front of the package, because consumers want to use visual visual confirmation when shopping. In addition, shapes, patterns, graphics, and colors all have the ability to communicate. Make full use of these elements to effectively display product attributes, stimulate consumer desires, establish consumer relationships, highlight product textures, and create a sense of belonging. Recommended images should include elements that reflect the characteristics of the product, while incorporating elements of the lifestyle.

Pay attention to special rules for various goods

Regardless of the product, its packaging design has its own rules and characteristics, and some rules need to be strictly followed. Some rules are important because relative ideas may make emerging brands stand out. However, for food, the product itself almost always becomes a selling point, so food packaging is more about the true reproduction of food pictures in design and printing. Conversely, for pharmaceutical products, the physical properties of the brand and the product may be secondary, and sometimes even unnecessary, the parent brand's logo may not need to appear in front of the packaging, but it is necessary to emphasize the name and use of the product. . However, it is wise to reduce the active content of various commodities, even the excessive load of very simple and aggressive designs.

Cannot ignore the ability to discover and purchase products

A particular designer of a packaging design in a packaging design needs to investigate how the consumer purchased the product to ensure that the consumer does not have questions about the product style or level of information. Color is the first element of communication, cognition and psychology, followed by product shape, which is very important. Words are important, but they play a supporting role. Text and typography are elements of reinforcement, not the first element of brand communication.