"We want to make the best printing machine!" This sonorous and confident sentence came from Chang Sheng, chairman of Jiangsu Chenguang Carton Machinery Manufacturing Co., Ltd. (hereinafter referred to as Chenguang). When I first saw Changsheng, I gave the impression of a simple and honest entrepreneur. His kind words made people feel warm and warm, and his personality and ambition made people awe-inspiring.
In the 1980s, Chang Sheng was engaged in the wholesale business of hardware and daily necessities. An accidental opportunity made him realize the good development prospects of the packaging market. He began to change his career and engaged in the sales of carton equipment. . As the saying goes, every line is like a mountain, and Changsheng is not afraid of difficulties. He began to study business knowledge assiduously, and gradually became familiar with the field of packaging and printing. In just a few years, Chang Sheng's sincere, warm and thoughtful service has won him the trust and recognition of a large number of customers. Just when his career was developing like a duck to water, he made a brave decision: start his own business.
In crisis situation, seek development
In 2009, with years of industry experience and accumulated network resources, Chang Sheng purchased more than 50 acres of land in the Economic Development Zone of Xuyi County, Jiangsu, and founded Jiangsu Chenguang Carton Machinery Manufacturing Co., Ltd. So far, he started his career. new journey.
Switching from product sales to starting and managing a business is a completely different concept, and changing roles is a great challenge to Chang Sheng. Recalling the beginning of his business, Chang Sheng has gone through many detours. Due to the lack of experience and imperfect production management, the company once faced a downturn. In October 2010, Chang Sheng began to consider adjusting his business strategy, hired a famous Taiwanese engineer in the industry, launched a tough quality battle, and introduced all product parts and drawings to new ones. In addition, the company has built a school-enterprise joint platform with domestic colleges and universities, and has hired technical experts in Taiwan, Shanghai, Guangdong and other places to strictly control the management.
In the process of starting a business, Chang Sheng often sees his own shortcomings as a manager, and sees the shortcomings of Chenguang, which makes him constantly motivate himself. In the process of detours, he constantly explores ways and methods to make up for the shortcomings of management and products. Improve yourself and your business.
Fight technology, win word of mouth
Talking about the current severe situation in the packaging industry, Chang Sheng has his own unique opinion. He believes that the shuffling is beneficial to the overall development of the industry. Compared with being able to survive, the current industry situation is a test and even a spur for companies: some backward companies will be eliminated, leaving only distinctive and viable companies. In the cruel industry reshuffle storm, Chenguang has also grown rapidly in the past few years. To discuss the achievement of this achievement, it is due to Chang Sheng's "study" and "persistence". "Conscientious and hard-working" is Chang Sheng's unique label and the outside world's evaluation of him.
Chang Sheng has led the R&D team many times to study and exchange with overseas first-class high-end manufacturing enterprises in Europe, America, Japan, Taiwan, and thus gained a lot of valuable experience. After years of training and education, the company has a like-minded elite team with strong technical force. On the long road to entrepreneurship, Chang Sheng realized a profound truth: there is no end to learning, and both companies and individuals need to make continuous progress.
As an enterprise manager, Chang Sheng is burdened with the heavy responsibility of leading hundreds of employees. He does not dare to slack off in the slightest. As the chairman of the board, he has personally worked for the grassroots and solved some insurmountable problems with the employees. Laishuto insists silently, because the improvement of a technology often takes place overnight. In order to satisfy customers, Chenguang has cooperated with world-renowned enterprises to develop an intelligent operating system. In order to help customers save consumables, Chenguang specially set up a research group to make suggestions. In order to improve the quality of service, the technical personnel of the enterprise regard the needs of customers as military orders on call.
Baojianfeng emerges from sharpening, and the fragrance of plum blossoms comes from bitter cold. Overcoming obstacles all the way, with the efforts of Changsheng and all employees, Chenguang has made a qualitative leap in products, services, technology, sales, etc.
Chang Sheng said that most companies today are thinking about how to improve production efficiency and save labor. Excellent equipment can help enterprises overcome difficulties and solve major problems in production. The quality of the equipment of the enterprise plays a key role in the production, operation and even the survival of the enterprise. "If a worker wants to do a good job, he must first sharpen his tools." Changsheng deeply understands this truth. In the process of operating Chenguang, he strictly controls the product quality from the details, and has launched an intelligent quality inspection system, which enables customers to intuitively understand the product status and ensure high-quality products. Chang Sheng firmly believes that the company's own products can gain a good reputation in the industry.
He mentioned that in the past, in order to save costs, many companies used some equipment with low performance but very low price, but the results were often unsatisfactory. The equipment was often repaired many times due to quality problems. Now, the competition in the industry is becoming more and more fierce, and people's ideas are different. Customers pay more attention to the comprehensive performance of equipment and whether the price is fair.
Chang Sheng joked with a smile that there are more and more pragmatic companies now. For example, some entrepreneurs used to drive famous cars and wear famous watches for the so-called "style". Now this situation is rare, and more companies The boss will spend the money on the edge according to his own situation.
For the same reason, for packaging companies, they are more willing to invest in cost-effective equipment and choose products with advantages in quality and price, and Chenguang's equipment has such advantages. Through the market research in the second half of 2017, the price-performance ratio of the products currently sold by Chenguang tends to be high in the industry, and thus has won the favor of customers.
Seek a breakthrough, aim further
Chang Sheng believes that the development bottleneck of the domestic machinery manufacturing industry is mainly due to the homogeneity of products and the intensification of low-price competition. If you want to overcome this, you must jump out of tradition and make your own characteristics. In recent years, he has focused his development on product research and development. He kept emphasizing: "Our positioning is to make high-end products."
Chang Sheng, who likes to take a differentiated route, relies on his keen insight into the market to transform into digital and intelligent fields in product research and development. He hopes to combine traditional printing and digital printing through the research and development of new technologies to upgrade the grade of products. to a higher level. In this field, Chenguang has made great efforts. Compared with the simple technical rectification in the past, it now pays more attention to continuous technological innovation, and constantly sees where the real needs of the market are. High-end equipment required. In recent years, Chenguang has expanded its research and development investment, and strived to create personalized and customized equipment. It has cooperated with many well-known enterprises and combined the global Internet of Things to build a fully intelligent high-definition ink printing machine.
As an entrepreneur, Chang Sheng has a strong sense of responsibility. He devoted himself to Chenguang as his own child. He believes that operating an enterprise should be responsible to the enterprise, the country, and the customer. He often takes into account a series of problems that may arise after the product is used, such as the pollution discharge problem caused by the production of the enterprise, and the safety problem during production.
Nowadays, environmental protection is becoming more and more strict. For most enterprises, investing in voc equipment will bring huge cost pressure to the enterprise. Chang Sheng couldn't help thinking, can we improve this aspect and make it environmentally friendly equipment, so as to help customers reduce the burden? With this idea, Chenguang combines technology research and development with energy conservation and emission reduction to fundamentally solve the problem of pollution emissions.
Chang Sheng said frankly that he is a very down-to-earth person, but he never takes shortcuts in running a business with lofty aspirations. For a long time, he has always been down-to-earth to learn international advanced technology and provide services to customers steadily. The hard work pays off. In 2017, Chenguang not only reported good news in the country, but also in the foreign market. Its products have been exported to Vietnam, Thailand, Cambodia, Myanmar and other Southeast Asian markets, and also exported to Europe and the United States and other countries, which are well received by users. ! Chang Sheng introduced the sales of equipment in the past few years, and his joy and pride were beyond words. In one sentence, the equipment sold better and better, and the sales volume increased year by year!
At major exhibition sites in recent years, an ink-wash printing machine called "Shoufenghao" of Chenguang fully demonstrated its "both internal and external" style. Demonstrated high-definition printing speeds of up to two hundred and thirty sheets per minute. The equipment features low noise, stable paper feeding and 100% yield, which attracted many audiences to stop and stop.
From customers not accepting to products in short supply, Changsheng is full of emotion. "The road to Xiongguan is really like iron, and now we are stepping forward from scratch." He firmly believes that science and technology are the primary productive forces. Regarding the future of Chenguang, he told us with confidence, "Chenguang will not only be the best equipment in China, but also the best equipment in the world. We must take the revitalization of the national economy and the creation of a national brand as our responsibility!"
