(1) Packaging box design, packaging box production, packaging box manufacturers should have the consciousness and thinking of "shelf competition" from the beginning. Because, the shelf is the competition place in the product terminal sales, but also the stage of product value and self-expression;
(2) The first cause of shelf competition is how to stand out in the display of many categories and competing products on the shelf, and attract the focus of the public, which is the first important point. That is to say - the box shelf competition, the first is the competition of visual marketing. Without focus, there is no possibility of purchase and the probability of purchase;
(3) The shelf competitiveness of the packaging box, with the visual marketing power, but also the purchase of stimulus power. In other words, the customer picks up the box, reads what information, understands what value. If the message from the box does not motivate the customer to buy, then the consumer has not been given any "reason to buy".
(4) The shelf competition of commodity packaging is actually a kind of terminal marketing strategy. It includes "the overall design concept of display, the marketing awareness of using color as a pawn, the creativity of advertising information and the stimulating force of action reflection".
Anything can't be separated from the shelves. For example, everyone says that the best talent, without a good platform (company) achievement, will be unknown. The platform, or the company, is the shelf. You want to stand out in your field, the people or the organization around you, is the shelf. Therefore, the essence of shelf competition is -- insight into their own surrounding environment and reality, normality, mediocrity and law, and then to explore the others do not do your first step advantage, to create their own advantages and light.