In the early stage of design, we need to understand what kind of market this product can enter, and then conduct market research on it. From the perspective of brand owners, we have the following questions: What is this product? s things? Can it be trusted by consumers? What is the difference with other similar products? Why do consumers buy this product? What are the benefits or advantages that can be brought to consumers compared to similar products? Which method can I use to build emotional relationships with consumers?

        The organization of information is a key element in the design of the product's front. From the perspective of information, there are several levels of brands, products, varieties, and interests. When we design the front of the product packaging, we must be able to convey the information of the product to the consumers. It is to sort according to its importance. An orderly and consistent information structure can help consumers from each Quickly find the product you want in the product. This also helps consumers to satisfy the shopping experience.

        Keep the visual effect simple and the same as the language expression. There should be a major visual cues on the mooncake box or other packaging that can be understood and accepted by consumers. This successful packaging design can enjoy some freedom, but it also needs to follow the rules. Remove any cumbersome information, limit marketing propaganda and some advantages, and too much description of the product will affect sales, which is counterproductive. On the side of products such as moon cake boxes or craft boxes, you can add more information, because shoppers want to know more about the products, and make full use of the side position of the package is better. If the side packaging does not show a good product information consultation, you can also consider using the tag to let consumers know more about the brand.