Before most enterprises operating with traditional thinking entered the Internet, they were thinking about how to buy products. However, in this Internet + era, those pioneers of business Internet are no longer thinking about how to sell products, but how to establish deep contact with users through Internet ties. And with customers to establish a deep communication with the community, community ecosystem.
In the pre-Internet era, the Internet was more of a branding tool than even a marketing tool. Therefore, traditional enterprises are often satisfied with the construction of an official website that looks lofty but actually does not play any function. However, now the Internet is not only a propaganda tool, not only a traffic entrance, but also become a form of industry, a way of thinking. The transformation of traditional enterprise Internet is not only the transformation of propaganda position, or the increase of e-commerce channels, but also the transformation of thinking logic.
Many enterprises of the so-called Internet, it is against the logic of the Internet. For example, many enterprises feel that the establishment of a wechat public platform, monthly, weekly or daily advertising even realize the transformation of the Internet, in fact, this is exactly against the Internet thinking behavior. In the era of information blindness, audiences are highly picky about information and highly selective about information platforms. For Internet users who are accustomed to filtering useless information, advertisements and adverts created according to the ideas of traditional media are no different from non-existent.