cosmetic packaging box design, and do a good job in market research. Now the main consumer groups of cosmetics are young women born in the 1990s and 00s. They are often not very sensitive to the price of products and have high requirements on the appearance of products. Designing a product with high output value is often favored by young women. We know that today's young women like girly things, so in the cosmetic gift packaging design, the grasp of color is very important. Small and pure and fresh colour is mass-tone attune, and brunet can begin to have the effect of ornament only, because the colour of pure and fresh and elegant often gives a person the feeling of a kind of youth. At the same time, cosmetic gift packaging is not the pursuit of complexity, only a simple cover or open book box, because highly complex often give a person a sense of finishing touch
