In every mall, people choose to buy a cosmetic product, starting with its packaging. Therefore, the packaging of cosmetics packaging manufacturers is very important, so what kind of cosmetics packaging design can better attract consumers? From the consumer level is whether cosmetic packaging manufacturers packaging design can attract consumers Eyeballs.

Is it easy to sell cosmetics? What kind of goal do you want to achieve? If you let cosmetic packaging manufacturers packaging designers can design the packaging can move consumers to sell it? Need to be detailed and detailed. A merchandise packaging process is needed to ensure that designers can work in accordance with market requirements.

1. Establish the industry, collect a package design for the entire industry (competitive products), understand the cosmetics packaging design situation of each competitor, and then issue a complete description of the competing package design. This is a reference for the customer and the graphic designer to provide the packaging design. This is the most basic and important one.

2. Issue the package design plan of this project. This is based on the market competition product packaging design and customer opinions. There is an advertising company (planning company) issued according to the comprehensive opinions. This is a more valuable program document to guide the designer's work.

3. After the above two tasks are completed, the work that needs to be done is brainstorming. It can also be said to be a brainstorming. However, if brainstorming is really useful, it is difficult to say. For an outstanding designer or planner, this is One step is actually useless. This industry is an occupation that is as important as talent and hard work. However, it is a talented person. After all, it is less necessary. Therefore, for most companies, this is also necessary. This step is the work of the company’s planners. The idea of packaging should be organized to form a text draft. For designers, it is along with planning to carry out the brand value through the form of a plane. Therefore, the first draft of a packaging design comes out.

    Does that mean that the entire package design work is completed? If the customers have accepted it, can it be completed?

    For the regular cosmetics packaging box manufacturers, this is not possible. In the attitude of being responsible to customers, we need to add one more step, that is, market testing experiments.

   4, cosmetics packaging manufacturers packaging design market test experiment. A cosmetic packaging can be said to determine the success or failure of terminal sales in a certain sense, so it needs to consider the color preference of consumers, the size of the packaging, ie the popularity of the size, and the product value of the brand value conveyed on the packaging, etc. After the packaging is completed. , Cosmetics box manufacturers and customers together to complete this test, in the case of conditions, it is best to enter the supermarket, in order to test the popularity of the actual sales status, so this step must be to allow consumers to save money to buy the form Test it, otherwise it doesn't make sense. It is necessary to do comprehensive measurement under both virtual sales (non-purchase tests) and actual sales (purchase tests).

If you can complete the above stages, you are considered to have completed a packaging design cycle. If it is more popular, it will be put on the market. If it is not accepted by the market, it will be rectified.

For the fourth step of market testing, but there are a lot of cosmetic packaging box manufacturers can not do, because a package is popular, in the actual sales, the price is reasonable, but also decided, if it can be done, it is At the same time when accepting customer packaging design, it is also involved in price formulation. Otherwise, the packaging effect of cosmetics cannot be measured.