1, Realistic psychologyMost of the consumers in the consumer is the main characteristics in the process of practical psychology, think the actual utility of the most important goods, hope to use convenient, cheap and fine goods, do not deliberately pursue beautiful appearance and style of novel. Consumers of psychological reality is a mature consumers, working-class, housewives and elderly consumers.

2, the psychologicalHave certain economic capacity of a common consumer to seek beauty, pay attention to the modelling of goods itself and external packaging, is pay attention to the artistic value of goods. Hold for the psychology of consumer groups are mainly young people, intellectuals, and the proportion of women in these groups is as high as 75.3%, on the product category, jewelry, cosmetics, clothing, crafts and gifts packing and so on all need to pay more attention to the performance of the aesthetic value of psychological.

3, achieves the psychologicalHold dissimilation, psychology of consumer groups are mainly young people under the age of 35. This kind of consumer groups think goods and packaging design is very important, pay attention to novel, unique, have individual character, which requires the modelling of packing, color, graphics, etc, more fashion, more halfback, and the use value of the goods and the price is not very care about. In the consumer groups, young children possessFor them, product packaging sometimes is more important than the product itself. Aimed at this group of consumer groups can not be ignored, the packaging design should highlight the "new" features, to meet their new and psychological needs.

4, a herd mentalityHerd mentality of consumers willing to cater to popular culture or a celebrity style, this kind of consumer groups of ages span bigger, because of various media on fashion and celebrities to promote the formation of this kind of psychological behavior. Therefore, packaging design should grasp the popular trend, or directly into consumers favorite products image spokesperson, in order to improve the credibility of the commodity.

5, psychologyNo matter which kind of consumer groups have certain of psychology, attaches great importance to the commodity brand, the well-known brands have a sense of trust and loyalty. Under the condition of the economic conditions permit, even if the prices of the goods is very high, also stick to subscribe. Therefore, packaging design must set up a good brand image, is the key to the success of product sales.