SABIC has announced a new collaboration with British baby food brand Ella's Kitchen, which will use recycled plastic to make Ella's Kitchen's organic strawberry fruit puree and bottle caps on apple puree bags. More than 3.5 million bags are expected to require replacement of the recycled plastic caps, which will hit store shelves in the UK in January 2022.

Ella's Kitchen's organic strawberry fruit puree and apple puree packaging will use SABIC's recycled plastic for the caps.

The cap's recyclable composition is SABIC's certified TRUCIRCLE recycled polymer, which is made from post-consumer waste plastic recycling. These waste plastics are usually incinerated or landfilled.

Ella's Kitchen supplier Gualapack, a self-supporting spout pouch company for baby food packaging, uses the resin to produce bottle caps. According to reports, Ella’s Kitchen will be the first company in the baby food category to use certified circular polymers from the SABIC TRUCIRCLE product portfolio.

Abdullah Al-Otaibi, general manager of ETP and Market Solutions at SABIC, said: “We use advanced recycling technologies to produce materials that can be used in high-quality food-grade packaging that can be upcycled again and again. The cooperation is conducive to reshaping the food packaging ecosystem and a key step towards a plastic circular economy." Ella's Kitchen was established in the UK in 2006 and has now become the UK's top-selling baby food, with a UK market share of about 31%. %. Ella's Kitchen plans to achieve "net zero emissions" by 2030.