Gift packaging as a kind of commodity packaging, in addition to it must achieve the basic functions of packaging, to prevent damage to goods, delivery of goods information, sales of goods, but also should focus on communication between people, the positioning of promotional gifts, to achieve systematic human Emotional communication media and bridge of friendship. As a kind of modern gift packaging, different from ordinary packaging, but also has its own characteristics, there are five main characteristics:

High-end

Modern gift packaging is the main carrier of gifts and part of gifts. Therefore, appropriate packaging materials, structures and decorative designs should be selected to reflect the noble, delicate and gorgeous feelings of gifts and meet the psychological needs of people giving gifts. There are many types of targeted modern gifts. Different types of gifts should be sent on different occasions, times, and holidays. This requires that gift packaging should be specific and targeted.

unique

Different gifts, in different regions, each region has its own unique personality, especially the gift of packaging design of tourism products, but also highlights its local characteristics or ethnic characteristics in the region, highlighting its customs. Give people an exotic style. Often, more personalized gift wraps are popular with people.

Interesting

Gifts are used to express people's feelings, especially gift packages for young people. It must be full of fun. Otherwise, the bland gift package will not receive too much attention from consumers.

Novelty

The old gift package may be boring, and lack of freshness is difficult to enjoy. Especially for high-tech gifts, packaging materials, crafts, design and decoration should reflect the advanced nature of technology. For example, three-dimensional packaging of bumps, aseptic packaging and anti-theft packaging, can be packaged in new and unique styles, reflecting the outstanding achievements of science and technology, and bring out superior performance.

In terms of its culture, gift packaging can be embodied in two aspects. First, gift packaging design should highlight the characteristics of the company and the characteristics of the times. The second is gift packaging design for packaging materials, which conveys the “strong and simple” complex with natural materials and the cultural connotation of “natural and harmonious”.

The emphasis on gift packaging design is that in order to improve the customer’s corporate image in packaging design, we should have a specific analysis to understand the customer’s corporate culture and the current position of gifts. Only in this way can we satisfy the customers and meet the customer’s needs. Corporate culture design product attributes.

Packing materials are selected for packaging design and should be based on natural materials such as paper, bamboo, wood, clay, and natural materials. For example, plant leaf adjustment measures for local conditions are applicable to the design and manufacture of various packaging items.

Our commonly used printing paper, art paper, and recycled paper materials gift series packaging design, product matching color, shape, color, organic material, corporate culture reflects the characteristics of the times, giving people an elegant, kind, ancient charm, To achieve the use of substances to tell the cultural characteristics of emotions.