Before the goods are sold in the market, they need to make corresponding positioning on the packaging to meet the needs of the market and quickly establish the connection between the products and consumers. No matter what products enter the market must be positioned for the corresponding PVC environmental plastic box packaging, highlighting the main product and characteristics, so that the product has a unique competitive edge in the market. Nowadays consumers are gradually understanding and deepening the packaging of goods, and the requirements for the packaging design of the plastic box are also increasing. The appearance must meet the characteristics of the goods, there are novel shapes, and exquisite production techniques.

PVC environmental protection plastic box packaging design to meet the mall's sales needs, must be different from other similar product packaging, has a unique feature makes the plastic box to form attractive charm. If a good product is not decorated with a beautiful plastic box, it will definitely lose its appeal and sales will decline accordingly.

According to the characteristics of the product, formulate the theme of PVC environmental protection plastic box packaging, set the corresponding design position, find the selling points of other packaging to highlight its characteristics, and determine the primary and secondary relationship and direction for the creative performance of packaging design.