1.Query

Query is to understand the process of things, and planning needs are intentional and sound queries. Scene, market inquiry, industry inquiry (about brand, audience, product ...), positioning, performance method, ... inquiry is the beginning and foundation of planning (set common sense).

2. Content

The content is divided into two parts: the theme and the specific content. This is the basic information of the planner before planning.

3. Idea

Conceiving ideas is the first step in planning, and thinking is more important than all in planning. Ideas are always independent of planning. Perhaps the hardest thing about conveying ideas in your visual work.

4. Assemble visual elements

根本 In the planning, the fundamental elements are equivalent to the components of your work, and each element must have the intention of transmitting and strengthening the transmission of information. Really good planners are often "stupid", and every element used will be considered from the overall needs. In a layout, the constituent elements can be distinguished according to categories, such as:

Title, text, scenery, color, subject graphics, white space, visual center, etc. Plan layout is the process of organically combining different elements. For example, there are many ways to use structures (also called bones) near the layout. There are many ways to regular and irregular structures, visible structures and recessive structures. There are also fonts and glyph selection and allocation at the side of font elements. Good or bad is a very particular. The process of choosing a font style is a process of aesthetic judgment, and the use of color as an element can reflect a planner's understanding and cultivation of color. Color is a kind of speech (information). Color has feelings, can make people associate, make people feel warm and cold, front and back, weight, size and so on. Good at gathering visual elements is one of the essential skills of planners.

5. Pick a performance method

The solution is technique. In today's flood of visual products, it is not easy to impress the audience. More visual works have been automatically neglected by people's eyes. What are the ways to get your message out? One is a perfect planning method expressed in traditional aesthetics, which will be appreciated, read and remembered by the audience. The second is to reach (included in the data) with a chic or unexpected method. The third is a mad advertising volume and a carpet-like forced bombing. Which one do we need more? Although all three approaches can reach the intention, we know that their returns are different.

We have learned a lot of graphics processing and representation methods in the three major constituents, such as comparison, analogy, exaggeration, symmetry, primary and secondary, light and shade, mutation, repetition, contradiction, radiation, rhythm, thickness, warm and cold, area, etc. In addition, there are hand-drawn functions from the role of graphic processing, such as oil painting, pencils, watercolors, prints, crayons, graffiti ... and others such as shooting, old photos, and so on. So which one do you choose? It depends on your intentions and target groups, and your level of planning.

6.Balance

Balance can bring visual and mental satisfaction. The planner must solve the balance of the force field on the side of the screen, the balance between the front and back connections, and the sense of balance is also the talent required by the planner's composition. As standard. Balance is divided into symmetrical balance and asymmetrical balance, including the balance of points, lines, faces, colors, and space.

7. Out of color

Remember, you have to create visually exciting points to sublimate your work.

8.About style

As a planner, there are sometimes opposing styles. The composition of a fixed style means self-destruction, but the style together is a reflection of the planner's temperament, affection, resume, and cultivation. It is also a sign of the planner's maturity. Alone on the margins. "