1. Package design embodies corporate image. Packaging is a free live advertisement in circulation and is a direct consumer group. The embodiment of corporate image in the packaging design process is conducive to the product's extended development and enterprise investment promotion.

2. The packaging design embodies the quality of the product, and the quality of the packaging design directly influences the quality of the product. Not only the material, the graphic expression connotation must be unique and accurate, allowing the internal quality to be expressed on the external packaging.

3. The packaging design marketing concept, the most critical part of product packaging, packaging design to be subject to marketing, such as melatonin packaging, in some peers that he designed silly, put a 3 characters on a circle , not only aesthetic.