For the design direction of gift plastic box packaging, it is necessary to fully understand the needs of the consumer groups, plastic box packaging design for the needs, as long as it can promote the sales performance, it is a good design effect. The concept of a brand and the introduction of new products require more attention to the design direction of the box, the need for innovative ideas, and the appearance of a novel printed box. The advantages of the product are reflected in the box, so as to stand out in the market competition.