One, the significance of product packaging
1. The reason why products need packaging is to protect commodities, facilitate transportation, and facilitate purchase and carrying, which is the basic function of packaging. The physical function of packaging box should not belong to the meaning of packaging;
2. In addition to the above cognition of traditional packaging concept, the real meaning of packaging is to make goods better sold and bought. So, packaging is marketing. From the visual to the psychological is to make customers feel the value, so that they are willing to buy.
Product packaging, not in the packaging, but in the product. From the realistic commercial appeal, product packaging is a kind of intellectual development of commodities. Any new or refurbished product that comes to market will encounter the reality that nobody wants it or it won't sell well. So product packaging planning and packaging box customization is one of the means to solve this problem, especially for offline sales terminals.