Cosmetic Box Packaging Today, the high packaging requirements of manufacturers drive carton packaging design to differentiate and stand out the product on the shelf. The latest cardboard and plastic boxes make more use of unusual materials, special decorations and clever shapes to accentuate the packaging. And the lines between mass and premium products are blurring, with more and more products being sold in secondary outer packaging.
1. Main trends
With no outstanding innovative packaging hitting the secondary packaging market in recent years, brand marketers and their suppliers are wisely using existing resources to integrate. The following analyzes the main trends affecting the packaging structure of cosmetic cartons and plastic boxes from several aspects.
(1), unusual shape
More and more companies are asking for different box shapes, asking for some breakthrough changes, rather than a conventional shape. A relatively new change in this area is the use of injection-molded plastic end caps. Procter & Gamble's Olay Regenerist brand uses the technique, and the finished carton looks more like a cylinder than a cube.
(2), textured materials
Textured materials have become very popular in cosmetic packaging design. Texture is often created by embossing a pattern across the entire sheet of paper. When people pick it up, they find that it imparts a different tactility than standard or smooth cardboard. While we can use a smooth or matte finish, most clients prefer a matte finish combined with textured materials.
Today, many cosmetic manufacturers and packaging designers are looking for materials with a different type of texture, such as cardboard with a grainy rough effect of gravel or a suede feel. At the same time, textured textures can also be created by using coatings.
(3), display the main packaging
The see-through packaging, which can see the contents through the outer packaging, is increasingly favored by consumers. While this effect can be achieved through cardboard openings, many brand marketers are opting for a cohesive package for this purpose - a plastic window embedded within a cardboard structure. Cardboard and plastic will have a very effective combination in the future.
(4), flashing dazzling
In cosmetic packaging, packaging made of dazzling materials has begun to appear to achieve eye-catching sales purposes. Special effect inks, paints and metallics are joining the trend. Manufacturers seek to differentiate their products with this innovation, but at the same time pay attention to the cost overhead, so a way to achieve this look and cost-effective is to use metallic inks in printing or with glossy Pearlescent oil for action. In the future, we will see more decorative glitzy cartons in the market.
2. Application Analysis
Among the four major materials in the modern packaging industry—paper, plastic, glass, and metal packaging, paper packaging and plastic flexible packaging have the fastest growth. Paper and plastic are the two most widely used packaging design materials. They are playing an increasingly important role in many fields such as food, medicine and health products, cosmetics and detergents. Among them, the paper product packaging mainly based on folding carton has a large space for development, because folding carton can not only meet the requirements of carton closure and high-speed automatic packaging machines, but also suitable for packaging printing and online processing. Secondly, the application of multi-layer cardboard composite materials is becoming more and more extensive. As users have higher and higher requirements for the quality and performance of paper products, the consumption of multi-layer materials has a tendency to further increase.
In addition to being used in the outer packaging of cosmetics, paper can also be used in the inner packaging. For example, it can replace EPS material corrugated cardboard buffer liner, which has the advantages of light weight, low price, easy recycling, etc. It is an ideal environment-friendly packaging material. The corrugated cardboard buffer liner has the bearing capacity and buffering capacity, which can meet the requirements of product positioning in the outer packaging design, and also has the advantages of simple structure, low cost, and convenient assembly. Now, many perfumes and cosmetics are lined with micro-corrugated cardboard, such as Lancome, Tunnel, Davidoff, etc., which not only improves the compressive strength of the packaging, but also improves the quality of the packaging. Since the micro-corrugated cardboard is formed in one piece and the high-strength corrugated base paper is selected, the cost is more economical and more environmentally friendly. In a sense, corrugated paper products are easy to recycle and reuse, and are ideal "green packaging" materials
