1. Work market research demand direction
First, conduct industry-related product analysis surveys of other competitors of enterprise products, collect packaging with distinctive characteristics, and conduct comprehensive analysis of the packaging industry to find breakthroughs and positioning of packaging design to ensure the uniqueness and individuality of packaging.
2. Unify with the brand image
The packaging design must conform to the brand temperament and corporate culture. It is not possible to distinguish the product packaging separately. Some product packaging also belongs to the brand image. The enterprise cannot design it independently. It must conform to the overall feeling.
3. Rational use of elements
The use of elements, along with the advancement of society, has also begun to change the requirements for packaging design. Consumers are now like simple and generous, or the use of antique Chinese elements, which are now more popular and attractive to consumers. The force is also greater. When applying the branding elements of the product, the application must have a focus, arranging as few elements as possible, so that the entire package can reduce complex images as much as possible. The combination of elements must be reasonable, the brand name or product name should be as prominent as possible, and other features should be highlighted.
4. Unique design
Unique packaging design. In many packages, how to highlight the company's products and brands, from many brands, from the uniqueness of packaging design. In a unique design, you can use unique colors to distinguish them from other products with striking colors; in the shape of the package, many packaging designs use popular packaging design, and the packaging style does not appeal to consumers; Everyone is using fabric, I can change the material to minimize conflicts with other brands.
Packaging design seems to be just the outer packaging of the product, but it is also a problem to show the company's culture and brand image. The quality of the packaging reflects the quality of the products in the eyes of consumers, and the packaging concept reflects the creativity of the brand. The role of product packaging is actually very large, not only reflects the brand image, but also reflects the booster of product sales. Enterprises should pay attention to the packaging design of products, create a brand with corporate culture characteristics, in line with the brand image, but have a unique packaging.