Aesthetic plastics, this rising new industry has brought too many surprises to the world. In 2016, the aesthetic plastic business increased by nearly 100%!
At the Pazhou Convention and Exhibition Center in Yangcheng in May, the 2017 International Rubber and Plastics Exhibition, Aesthetic Plastics has become the most beautiful scenery in the exhibition halls of many well-known brands. The seminars and forums on aesthetic plastics were also detonated with the participation of many guests. At a time when the market is improving in an all-round way, the major brands that are chasing after the victory continue to strengthen the offensive of aesthetic plastic products.
The strong rise of aesthetic plastics, the fusion of CMF has become the "stumbling block" of the industry
However, for the current achievements, the aesthetic plastic brand is not blindly optimistic. The products in the aesthetic plastic market are mixed, and the lack of product innovation and upgrading ability has attracted the unanimous attention of the industry. What is even more embarrassing is that how to deeply explore the aesthetic value of aesthetic plastics and seek a high degree of integration between aesthetic plastics and CMF has become a "stumbling block" for aesthetic plastic manufacturers.
"We hope that users will have a clearer understanding of aesthetic plastics. Aesthetic plastics are not only a simple upgrade of dyeing technology, but an integration of color, color aesthetics, mold technology, mold flow analysis technology, software simulation, processing technology, and material technology. Xin Minqi, general manager of Kumho Sunli, the founder of aesthetic plastics, said in an exclusive interview with New Materials Online® that plastics can help designers, color design, texture design, and other fields of People, even industrial product design, and even creative design resources are all integrated. In order to help customers better realize more aesthetic plastic products.
"The beauty of all things is in the sky and the earth, and it must be seen by the gods and wisdom of people." In Xin Minqi's view, aesthetic plastic still needs more people to know it, discover it, understand it, appreciate it, Contain it, value it and show it.
Breaking the predicament of homogenization competition, industrial beauty has become a new "breakthrough point"
Even though the revenue in 2016 has exceeded 1.8 billion yuan, it still cannot make Kumho Sunli feel "optimistic". Xin Minqi used "serious homogenization, lack of forward-looking originality." to describe the plight of the domestic modified plastics industry. "I think there is no way out for homogenized things. We just want to make different and innovative products."
"In 2016, the aesthetic plastic business grew by nearly 100%, and I expect it will continue to grow exponentially this year. This trend is obvious." Xin Minqi was a little excited when talking about his favorite aesthetic plastic.
"In the past, plastics considered how to improve the strength, performance, and shape. Of course, these characteristics are also important, but to a certain extent, the technology of the entire industry is improving, and all the things provided by suppliers are If it can meet the basic requirements, of course there will still be a little difference. The difference is not much." Xin Minqi told New Materials Online® that at this time, improving the performance by 20% or 30% may still be effective in some fields, but In some areas the current performance is sufficient and the customer does not need it. But how to make plastic products more beautiful from another aspect has become an obvious difference.
It is this differentiated strategic adjustment that has given rise to the creation of Plastics® Aesthetic Plastics.
Xin Minqi, who advocates Zhuangzi's concept of "each with its own beauty", believes that the beauty of the industrial age is produced under the needs of the times. How to seek the value of beauty? That is, to obtain market demand in the tension of the times, Kumho Sunli's aesthetic plastics are nothing more than this. It has many advantages such as one-time molding, more convenience, environmental protection, and lower cost, and it can better respond to different products. So aesthetic plastic can add color to plastic product design and express creativity.
CMP innovative development model to create a different "product beauty"
The fierce competition in the modified plastics market has made Kumho Sunli realize that in this industry, only good materials can survive, but the distance from continuous leadership will only get farther and farther. As a result, Kumho Sunli has come up with a unique innovative model, that is, the combination of materials, colors, designs, and textures, while promoting the mainstreaming of the aesthetic plastic application market.
Product innovation is undoubtedly the soul of the manufacturing industry seeking survival and development, and CMF has become the key to product upgrades.
For aesthetic plastics, the material is only a small part, and the material alone will not make the customer feel much difference, but when combined with the color, design, texture, and material, it may be very different. You may Create a completely different product for the customer and help him enhance the value of the product. Xin Minqi recalled: "After practicing for a period of time, I began to find the explosion point of the combination of aesthetic plastic and CMF. CMF is the abbreviation of Color (color), Material (material), Finishing (surface treatment). CMF in the field of spraying plastics, thus establishing the first color development center (ie CMP, Color&Material&Process) in the domestic modified plastics industry. This department brings together domestic and foreign expert color consultants and color designers, integrating product color, material performance requirements As well as the post-processing process, it can better provide systematic solutions for manufacturing companies. The beauty created by the optimization of the three elements of CMP is worthy of unique products.”
According to Xin Minqi, the Scully® aesthetic brand can present sparkling effects, pearlescent effects, metallic effects and natural texture effects. Among them, the flickering effect is to combine high-density flash points into a rich background color. The advantage of this appearance effect is that it is more layered and three-dimensional than spray paint, and can be used for large appliance panels, washing machine trays, TV frames and The appearance of some home appliances that require a large arc area design; in small-area applications, the flickering effect has a strong sense of color presence, which can be applied to the decorative parts of home appliances. The natural texture imitates the texture of natural materials, such as jade, conglomerate, etc., reflecting the natural, healthy and skin-friendly feeling, and can be applied to panels such as environmental appliances, air conditioners, and small appliances, and there is no flow mark problem.
"Aesthetic plastics are definitely valuable to customers, otherwise they would not be so popular. It just means that in this practice process, the technology is still being perfected step by step, and this expected value is still very attractive to customers." Xin Minqi and New Materials Online® say so.
Industry chain interaction stimulates CMF creativity, and aesthetic plastics usher in a "new era"
As for the aesthetic plastic imitators that have begun to appear in China, Xin Minqi believes that it does not matter if there are imitators, the most important thing is how Kumho Sunli can continue to maintain its leading position. "The more imitators, the more the category can become mainstream, and it also shows that it meets the upgrade needs of customers. If only Kumho Rili is doing this industry, it will not be mainstream in the eyes of customers."
In Xin Minqi's view, product innovation is important, but industry innovation and upgrading are the top priority. "In order for an industry to become mainstream, industry leaders need to put in a lot of effort. We often say that industry leaders have the responsibility to lead the industry's development and speak for the industry." This is also Kumho Sunli's 2016 aesthetic plastic innovation After the great success of the International Symposium on Applications, the significance of holding the 2nd International Symposium on Innovative Applications of Aesthetic Plastics in 2017 is a new upgrade.
It is understood that the 2017 2nd International Symposium on Innovative Application of Aesthetic Plastics to be held on June 30 is based on the emphasis on the beauty of plastics last year, and further emphasizes the implementation of CMF, and recruits leaders in the global industrial design and CMF fields. Focus on the topic of aesthetic plastics and share the design experience of "from global trends to case practice". "We have created a pure design communication platform, and invited the designers of the 2017 Global Design Summit iF Gold Award. We hope that by dissecting the design ideas and implementation process of the winning cases, we can inspire more great CMF creativity and differentiate products. "Xin Minqi said.
The latest news shows that this conference can be described by three upgrades: "big coffee upgrade, content upgrade, brainstorm upgrade".
