I. Recognize the nature of the packaging box:
(1) The packaging box itself has no consumption value. The packaging box is the wedding dress of the commodity, the packaging box is the carrier of the commodity, and the props that act on the customer's purchase;
(2) In the shopping terminal, customers do not have the concept of packaging box. The perception of packaging box is the goods in the eyes of consumers and the reason why they choose to buy or not;
(3) The purpose of customized packaging box is not for the packaging box itself, but to use the packaging box as a prop to customize the marketing power and customer purchasing power of goods at the terminal;
(4) For product manufacturers and sellers of customized packaging boxes, what they should care about is not the cost of customized packaging boxes, but the cost of unsalable goods. The price of the packaging box is cheap, the quality of the packaging box is high in their own eyes. If the packaging box does not have the ability to promote the sales of terminal goods, it is the biggest cost and opportunity waste for product manufacturers.
(5) The packaging box is not a work of art, the packaging box is not used for evaluation by experts, and the packaging box is not for appreciation by consumers. Once the packaging box is evaluated by consumers, the packaging box is a failure, because the goal is completely offset. When an AD is spoken good or bad by the public, it is a failed AD because it does not promote sales or purchase rates.